Hotel Asset Management Company

Rock Global is a game changing company in hotel asset management. Over the last few years, the hospitality industry has seen a shift of focus from cost control, only optimizing bottom line profit, to driving top line income through revenue management. And the Rock Global Services Group is a global leader and expert in this field.

Rock Global is a specialist company in the field of revenue and yield management for hotels and lodging properties. With our proven methodology and in-house developed best practices we drive the overall financial results of hotel assets, optimizing the return on investment on your hospitality real estate investment. We aim to challenge the status quo in your local market, and turn your hotel property or project into a market leader. Too many hotels are stuck in traditional ways of operations, we will lift your hotel asset to another level, uncovering the hidden revenue potential.

We are firm believers in the power of an independent hotel with a unique product and amazing guest experience, over the conventional hotel franchise chain branding route. Keeping up with the latest developments and innovative solutions in hotel distribution and online travel marketing can be challenging, with the landscape changing so quickly. But our hotel strategy specialists are here to make turn your hotel around and increase your ROI.

Focusing on the unique selling points of your property, our hotel management experts will develop a customized and creative strategic hotel advice plan, to increase the revenue generation power of your hotel or resort. And with our business development DNA and creative approach, we we will increase both top line revenue income as well as bottom line profit. We will push all performance levels of your hotel; REVPar, GOPPar, NOI, NOP, EBITDA, …

Hospitality Asset Management broken down:

We differentiate 2 phases within Hotel Asset Management:

• Pre-Opening
• Post-Opening

PRE-OPENING PHASE:

• Recruitment and qualification of hotel manager.
• Vender selection and negotiation.
• Development of SOP and SOO protocols.
• Recruitment and Training of the hotel staff.
• Development of Financial reporting structure.

POST-OPENING PHASE:

• Coaching and steering of hotel manager in operations.
• Monitoring of on-site team performance and service standard quality assurance.
• Identifying opportunities to maximize cash flow while maintaining or improving the market position.
• Seek to improve the physical attributes of the hotel.
• Monitor maintenance of the asset to ensure it remains in tip-top shape.

The following elements are part of our Hotel Asset Management Services:

• Concise reporting
• Benchmarking and best practices
• Operationsl performance reviews
• Review of staff capability, qualifications, and performance
• Hotel management supervision and coaching
• Quality control & property inspections
• Training planning
• Strategic planning
• Sales & Marketing plan monitoring and advisory
• Revenue management and distribution support
• Expense monitoring and cost control
• Facilities recommendations
• Capital Expenditure planning and monitoring
• Operations budgeting

How We Do It:

Rock Global maximizes the interest level of your Hotel Manager and productivity levels of the property’s staff. We work to maintain and improve the physical condition of your hotel by monitoring maintenance and the completion of capital expenditure projects. We help you develop and communicate your goals for the property to the Hotel Manager and subsequently encourage their achievement by monitoring and directing your team’s efforts towards achieving these goals. And we seek cost-effective ways to maximize value including repositioning, expansion, adaptive re-use of spaces, remodeling, refinancing, other revenue opportunities, and costs of ownership.

Our international team of hotel consultants specializes in:

With our proven techniques, we turn around independent hotels into true revenue and profit generators. We will ensure your hospitality real estate investment and assets generate a more than healthy ROI. Rock Global will advise you on the market, the operations and the financial management of the hotel in an effort to help improving both cash flow and value and achieve your goals.

And don’t think for a moment this cannot be applied in your hotel property. With our revenue manager for hire team we manage a diverse international portfolio of top performing hotel companies, ranging from independent boutique hotels, luxury design hotels, beach & ski resorts, innovative hotel concepts, aparthotels, vacation rental properties, tourist apartment blocks, regional hotel firms, and even small country side / rural hotels, modern budget hotels, trendy youth hostels, hip bed & breakfasts, camping sites and holiday parks.

We provide our hotel asset management and hotel owner representative services and solutions for a variety of clients including hotel managers, operators, property owners, investors, fund managers, banks, developers, and asset managers.

Rock Global is an innovative hotel asset management company, for a new breed of hoteliers.

Want to increase the financial results of your hotel?

Bring in the experts!

Contact Us

NL +31 208 084 756
UK +44 203 608 0381
BE +32 280 86 345
ES +34 931 641 801
FR +33 184 884 082
US +1 202 888 0150
info@rockglobalservices.com